Summary
Overview
Work History
Education
Skills
Timeline
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Theo Papagrigoris

Experienced Sales and Marketing
Athens,Greece

Summary

Experienced in Sales and Marketing with proven track record. In Vitro Diagnostics Business Executive (IVD), with a Master in Business Administration - MBA focused on Marketing/Marketing Management. Customer centric ,Pragmatic and results driven.

Overview

24
24
years of professional experience

Work History

Clinical Marketing Director

bioMerieux Adriatic Cluster
Athens, Greece
09.2019 - Current
  • Managing a team (11 persons) for the preparation and implementation of Marketing plans in the area of responsibility (Italy, Greece, Balkan countries, Israel, Cyprus and Malta)
  • Sales growth achieved was three times the market growth rate (yearly Sales: ≈165 M euro)
  • Led cross-functional team to launch new products successfully, ensuring alignment with customer needs and market trends.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Directed trade show participation, maximizing exposure for company products and services.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

Sales and Marketing Manager

bioMerieux Hellas SA
Athens, Attica
08.2013 - 09.2019
  • Managing the Commercial team (7 persons) for preparing and implementing National sales and marketing plans.(Yearly Sales 18M€)
  • During the period the team achieved annual growth rates ranging from 8-15% per year despite a decreasing local IVD market trend by developing the business in a new category with the successful launch of BioFire Syndromic testing
  • The Greek subsidiary was awarded 3 times as the best performant in Europe
  • Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
  • Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
  • Developed key account relationships for improved client retention and long-term partnerships.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Drove sales by developing multi-million dollar contract sales.

Marketing Manager

bioMerieux Hellas SA
Athens, Attica
01.2011 - 08.2013
  • Marketing team Management (3 people) with the main objective to develop and implement contingency commercial plans in the context of the financial crisis
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.

Product Manager

bioMerieux Hellas SA
Athens, Attica
04.2001 - 01.2011
  • Develop Automated Microbiology business and manage the full Microbiology product portfolio
  • Became market leader in Microbiology (62% MS) and achieved dominant position in selected sub categories (eg VITEK, automated ID/AST systems)
  • Managed product demonstrations and testimonials for performance evaluation.
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
  • Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
  • Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
  • Optimized product pricing strategies to maximize revenue while maintaining competitive market positioning.

Education

MBA - Marketing/Marketing Management

Kingston University
Athens

Skills

Business administration

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Timeline

Clinical Marketing Director

bioMerieux Adriatic Cluster
09.2019 - Current

Sales and Marketing Manager

bioMerieux Hellas SA
08.2013 - 09.2019

Marketing Manager

bioMerieux Hellas SA
01.2011 - 08.2013

Product Manager

bioMerieux Hellas SA
04.2001 - 01.2011

MBA - Marketing/Marketing Management

Kingston University

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Theo PapagrigorisExperienced Sales and Marketing