Theo Papagrigoris
Experienced Sales and Marketing
Athens,Greece
Summary
Experienced in Sales and Marketing with proven track record. In Vitro Diagnostics Business Executive (IVD), with a Master in Business Administration - MBA focused on Marketing/Marketing Management. Customer centric ,Pragmatic and results driven.
Overview
24
24
years of professional experience
Work History
Clinical Marketing Director
bioMerieux Adriatic Cluster
Athens, Greece
09.2019 - Current
- Managing a team (11 persons) for the preparation and implementation of Marketing plans in the area of responsibility (Italy, Greece, Balkan countries, Israel, Cyprus and Malta)
- Sales growth achieved was three times the market growth rate (yearly Sales: ≈165 M euro)
- Led cross-functional team to launch new products successfully, ensuring alignment with customer needs and market trends.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Directed trade show participation, maximizing exposure for company products and services.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Sales and Marketing Manager
bioMerieux Hellas SA
Athens, Attica
08.2013 - 09.2019
- Managing the Commercial team (7 persons) for preparing and implementing National sales and marketing plans.(Yearly Sales 18M€)
- During the period the team achieved annual growth rates ranging from 8-15% per year despite a decreasing local IVD market trend by developing the business in a new category with the successful launch of BioFire Syndromic testing
- The Greek subsidiary was awarded 3 times as the best performant in Europe
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Developed key account relationships for improved client retention and long-term partnerships.
- Prepared sales presentations for clients showing success and credibility of products.
- Drove sales by developing multi-million dollar contract sales.
Marketing Manager
bioMerieux Hellas SA
Athens, Attica
01.2011 - 08.2013
- Marketing team Management (3 people) with the main objective to develop and implement contingency commercial plans in the context of the financial crisis
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Product Manager
bioMerieux Hellas SA
Athens, Attica
04.2001 - 01.2011
- Develop Automated Microbiology business and manage the full Microbiology product portfolio
- Became market leader in Microbiology (62% MS) and achieved dominant position in selected sub categories (eg VITEK, automated ID/AST systems)
- Managed product demonstrations and testimonials for performance evaluation.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
- Optimized product pricing strategies to maximize revenue while maintaining competitive market positioning.
Education
MBA - Marketing/Marketing Management
Kingston University
AthensSkills
Business administration
undefinedTimeline
Clinical Marketing Director
bioMerieux Adriatic Cluster
09.2019 - Current
Sales and Marketing Manager
bioMerieux Hellas SA
08.2013 - 09.2019
Marketing Manager
bioMerieux Hellas SA
01.2011 - 08.2013
Product Manager
bioMerieux Hellas SA
04.2001 - 01.2011
MBA - Marketing/Marketing Management
Kingston University
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